A new era of health management led by ‘visible body fat health
Nov 26,2024

In recent years, the market size of China's health management industry has continued to expand, with a compound annual growth rate of more than 10%, revealing a strong momentum of development. There are many brands in the industry, and the competition is fierce, forming a multi-level and diversified competition pattern, from large-scale integrated health management platforms to innovative enterprises focusing on a certain segment, all of which are constantly exploring and breaking through, and striving to occupy a place in the market. In the post epidemic era, ‘health management’ has completed its own innovation under the empowerment of ‘intelligent technology’, and the industry is developing in the direction of intelligence, personalisation and precision.
Against this backdrop, brand competition has become the key for enterprises to stand out. Enterprises not only need to provide high-quality products and services, but also need to occupy consumers' mind through branding and communication. As a leader in the health management industry, Wolai Technology, with its best-selling products such as smart body fat scales, smart jump ropes and smart nutritional scales, has built a closed-loop ecosystem of ‘intelligent professional measuring equipment + health service platform + health data cloud’ by relying on the independently researched and developed algorithms of the global body fat model and the core advantages of the cutting-edge digital health service platform. Ecology.
In the face of the development of new consumer trends, it is constantly building its own brand of high potential barriers between attack, defence and game.
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